Message templates
Short, polite messages that ask customers to come back
Asking a customer to come back can feel pushy, so most shops never do it. It doesn’t have to be. A short, polite message from a shop they know, with a small reason to visit, is welcome. Here are messages you can copy, change and send today.
What makes a good message
- Short: two or three lines that fit on the phone screen without scrolling.
- Polite and personal: their name, your shop’s name, no capital letters or ten emojis.
- One clear reason to come: a reward that’s close, a free add-on, a new item.
- Sent once: one message, not a series. A second one weeks later is plenty.
Messages for a repeat visit or service
- “Hello Priya ji, it’s been about a month since your last visit to Style Studio. Would you like to book your next appointment this week? We’d love to see you again.”
- “Hi Rahul, your haircut is probably due by now. Drop in any weekday afternoon — no waiting. — Style Studio”
- “Hello, this is Sharma Laundry. Your last order was two weeks ago — if you have clothes to give, we can pick them up tomorrow morning.”
Messages when their reward is close
- “Hello Anjali ji, you have 4 of 5 stamps at Sweet Corner. One more visit and your free gift is ready. See you soon!”
- “Hi Amit, just one visit left for your free head massage at Style Studio. It’s waiting for you.”
Messages with an offer
- Free add-on: “Hello Neha ji, on your next visit this month, a free hair wash comes with any haircut. Hope to see you soon. — Style Studio”
- 10% off the next visit: “Hi Karan, thank you for coming in last week! Show this message on your next visit and get 10% off. Valid till the 30th.”
- Bring a friend: “Hello Pooja ji, bring a friend on your next visit and you both get a free threading. — Glow Parlour”
- New stock: “Hello, the fresh Kaju Katli you asked about is in today. We’ve kept some aside for you. — Sweet Corner”
Messages for customers who stopped coming
- “Hello Suresh ji, we haven’t seen you at Gupta General Store in a while — hope all is well. We’d be happy to see you again.”
- “Hi Meera, it’s been a few months since your last visit to Glow Parlour. Your card still has 3 stamps — two more and your free face cleanup is ready.”
Which offer to choose
A free add-on usually feels bigger to the customer than a discount, and costs you less. Keep discounts for short pushes.
| Offer | Good for | Watch out for |
|---|---|---|
| Free add-on | Salons, parlours, laundry, cafés | Pick something quick and cheap for you |
| 10% off next visit | Bigger bills, a one-time push | Customers waiting for the next discount |
| Reward that’s close | Any shop with a loyalty card | Nothing — it costs no extra |
| Bring a friend | Getting new customers | Keep the rule simple |
| New stock | Kirana, sweet shops, boutiques | Only for things they actually buy |
Doing it with Regularhood
Regularhood keeps a record of visits on each customer’s phone number, so you know who to message and how close they are to their reward. One tap sends a customer their card on WhatsApp, and the app lists customers who haven’t come back with a ready “we miss you” message. Everything is sent from your own WhatsApp. Free to start.
Questions
How do I politely ask a customer to come back?
Send one short message from your shop’s name: greet them by name, say you’d like to see them again, and give one small reason to come, like a reward that’s close or a free add-on.
What offer brings repeat customers?
A free add-on or a reward for repeat visits usually works better than a discount. It feels like a gift and doesn’t teach customers to wait for the next sale.
How often can I message customers?
Rarely. One message when it’s useful to them — a due service, a close reward, a long gap — is welcome. Daily messages feel like spam.
Should I send these on WhatsApp or SMS?
WhatsApp, if they have it. Customers already chat with shops they know there, and a personal message reads very differently from a bulk SMS.
Your next regular walks in today.
Set up takes two minutes on the phone you already have. Free to start.