RegularhoodWin back customers
How to bring back customers who stopped coming
Every shop has them: the regular who used to come every week and quietly stopped. Usually nothing went wrong — they just got into a new habit. A small, friendly nudge is often all it takes to bring them back.
Why customers drift away
- They moved, changed jobs or their routine changed.
- A new shop opened on their way and was simply closer that day.
- They had one bad experience and didn’t say anything.
- Nobody noticed they were gone, so nobody asked.
First, know who they are
You can’t bring back a customer you don’t know you’ve lost. In a busy shop, a regular who stops coming is noticed weeks or months later, if at all.
Keeping a record of visits against each customer’s phone number fixes that. Then “who hasn’t come in the last month?” is a list, not a guess.
Three steps to win them back
- 1
Make the list
Find the customers who used to come regularly but haven’t visited for a while.
- 2
Send a short, personal message
One friendly WhatsApp message from the shop they know: you missed them, and you’d like to see them again.
- 3
Give them a reason to come
If they’re close to their reward, say so. “One more visit and your free gift is ready” is a good reason to drop by.
What to write
Keep it short, warm and from your shop’s name. Something like: “Hello, it’s been a while since we saw you at our shop. Your card has 4 of 5 stamps — one more visit and your free gift is ready. Hope to see you soon.”
Send it once. If they don’t come back, don’t keep messaging; a second message weeks later is plenty.
Doing it with Regularhood
Regularhood keeps a list of customers who haven’t come back for a while. Next to each one is a ready “we miss you” WhatsApp message — tap it and send it from your own WhatsApp.
Because visits are counted on the customer’s phone number, the list builds itself while you work the counter. You can also export customers and visits to a spreadsheet. Free to start.
Questions
How long before a customer counts as lost?
It depends on how often they used to come. A daily customer missing for two weeks is a sign; a monthly salon customer missing for two months is too.
Should I offer a discount to bring them back?
Usually you don’t need to. Reminding them that their reward is close is often enough, and it costs you nothing extra.
Is it okay to message customers on WhatsApp?
Yes, if they’re your customers, the message is personal and you don’t send it often. A short note from a shop they know is welcome; daily promotions are not.
What if they had a bad experience?
A personal message gives them a chance to tell you. Listen, fix it if you can, and thank them for telling you.
Your next regular walks in today.
Set up takes two minutes on the phone you already have. Free to start.