RegularhoodWhatsApp for shops
WhatsApp marketing for your shop, without being annoying
For a neighbourhood shop, WhatsApp is already the best marketing channel there is: your customers have it, they read it, and many already have your number. The trick is to use it like a shopkeeper, not like an advertiser.
Three ways to use WhatsApp
| Who sees it | Good for | |
|---|---|---|
| WhatsApp status | Everyone who has your number saved | New stock, today’s special, your reward rule |
| Personal message | One customer | Their card, a reward that’s close, “we miss you” |
| Broadcast list | Customers who saved your number | Rare news: new timings, a festive offer |
Make your status worth watching
- Post a photo of something real: fresh stock, a finished haircut, today’s special.
- Keep the text short and clear, in the language your customers speak.
- Post your reward rule now and then, so new customers know about it.
- One or two posts a day is plenty.
Messages customers actually like
The messages that work are personal and useful: their loyalty card with how many visits are left, a heads-up that their reward is one visit away, or a short note after they haven’t come for a while.
The messages that annoy are the same promotion sent to everyone, every day. Send less, and make each one about the person reading it.
Rules to keep
- Message only people who are your customers.
- Don’t add customers to groups without asking.
- Stop when someone asks you to.
- Never send forwards or anything unrelated to your shop.
Doing it with Regularhood
Regularhood gives you the WhatsApp pieces that bring customers back. One tap sends a customer their loyalty card: their stamps and how many visits are left, in Hindi or English, opening in the browser.
The app also makes a WhatsApp status image with your shop’s rule, and keeps a list of customers who haven’t come back with a ready “we miss you” message. Everything is sent from your own WhatsApp. Free to start.
Questions
Do I need WhatsApp Business for my shop?
It helps with a shop profile and timings, but it isn’t required. Regular WhatsApp works for status updates, messages and sending loyalty cards.
How often should a shop message customers?
Rarely, and only when it’s useful to them. A status update can be daily; personal messages a few times a month at most.
Is bulk WhatsApp messaging a good idea?
Not for a small shop. Bulk messages to people who don’t know you feel like spam, and they can get your number blocked or reported.
What should I post on my WhatsApp status?
Real photos of your stock or work, today’s special, new arrivals and your loyalty reward rule. Short and clear works best.
Your next regular walks in today.
Set up takes two minutes on the phone you already have. Free to start.